321 · LIVE BOARD
Pick your battle.
unclaimed
held by a brand
0 of 321 positions held0%
OPEN NOW002—321Choose your position
ENTRY PRICE€100One-time payment · Field positions
THE CROWN#001Unlocks at 50 active brands
THE CROWN#001Opens at €10,000
ICONIC#002—010Open at €1,000
SIGNATURE#011—050Open at €250
THE FIELD#051—321Open at €100
STANDARD TAKEOVERAfter protection ends, beat the current stake by at least 20%.
POWER CHALLENGEDuring protection, bid at least 50% more to reduce the shield to a final 24 hours.
Every holder gets a live brand profile. Every former holder remains recorded in that position's Legacy Archive.
WHY BRANDS ENTER
Visibility that
can be defended.
CLAIM · COMPETE · REMAIN
“Most advertising disappears. A position in 321 becomes part of a public competition — and its history remains.”
321 turns a static placement into something people can follow: a numbered position, a visible stake, a protected reign and a clear challenge when another brand wants to take over.
Brands gain a direct profile link, a shareable claim and a permanent entry in the Legacy Library. Strong positions can become rivalries that create attention far beyond a conventional logo wall.
The project also began with a personal motivation: building something lasting for the founder’s daughter. That remains part of its origin, while the arena itself is designed around measurable visibility, competition and brand legacy.
THE IDEAAttention in the present.
Legacy after the reign.
THE ESSENTIALS
Frequently asked
What does a brand purchase?+
A defined advertising placement on the live board, including logo, company profile and website link. There are no random outcomes and no financial return promised.
How does a takeover work?+
After a position's seven-day protection period, another verified brand can conquer it by paying at least 20% above its current stake.
Can the seven-day protection be shortened?+
Yes. A challenger offering at least 50% above the current stake launches a Power Challenge. The remaining protection is reduced to a final 24-hour window before the takeover completes.
Why is position 001 different?+
Position 001 is the Crown: the largest and most prominent placement. It opens at €10,000 and every later challenge raises its stake by at least 20%.
What happens when we lose a position?+
Your live placement moves to the new holder, but your brand, reign dates and achieved stake remain permanently visible in that position's Legacy Archive.
Are brand profiles verified?+
A payment confirms a purchase, not ownership of a trademark or Instagram account. Brand details are supplied by the buyer. Report impersonation or inappropriate content through the contact form.
What if another brand pays for the same position?+
Opening a checkout does not reserve a position. If it changes before your payment is processed, your claim is flagged for review instead of replacing the holder. Contact the team with your receipt; do not pay a second time.